I hate my Kroger card. I find it insulting to my intelligence for them to force me to get a card in order to "save" money on my purchases. I mean, they give the card to just anyone. It's not like you have to pass a test or something. You don't have to have special cooking skills in order to get this card, you pretty much just have to be breathing. If the criteria for receiving this card is simply that I am a customer, then isn't the fact that I am standing in line with $300 worth of merchandise enough proof. I mean REALLY.
Does anyone actually believe that they are "saving" anything on that box of cereal that they just bought and then had to prove that they were a customer in order to get the special price. Come on... We all know that these prices are inflated so that we can feel good about being robbed.
It reminds me of a friend that I had at one time who told his wife that he spent $3000 on a stereo unit for their home. When she freaked out about this huge waste of capital, he calmly announced that it was really only $1500. Whew! Look how much I saved. whatever.
And then they had to go and get new computers (probably with all of the money that they made from the suckers who don't have a card:) and what do you know... It no longer has the count down telling how much I "earned" with my Kroger plus card. ARE YOU KIDDING!!! When I complained, the little checker boy said, "but ma'am, your savings is on your receipt." Riiiiiight. No, Sonny, I want to watch the count down on the COMPUTER SCREEN! There are so few true joys in life and Kroger has robbed me of that too, along with my Christmas club. I know that I am not the only one.
And someone please explain why we are now being accosted at the front of the store and directed to the correct line. I WANT TO PICK MY OWN LINE! If I make a mistake and choose a slow moving line, that's my problem... If I want to browse thru a copy of People magazine while I wait and then leave it on the shelf, then LEAVE ME ALONE. Maybe, just maybe, it is the only peaceful moment that I have had today and you come along and yank me out of line and put me where you want me. I actually got into a fight with some Nazi Kroger manager in Cordova because she wanted me to go into the 20 and under isle while I clearly had more than 20 items. I do not do that... Personal pet peeve, you know me and my rules:) The lady was very offended when I refused to submit to her direction. When did this become a communist country? I can check out anywhere I please, can't I????
What's next, mandatory valet parking?